News

Cedar Fair Entertainment Company selects ReflectMedia for in-park advertising

February 6, 2019

Cedar Fair Entertainment Company, an amusement park operator, has selected ReflectMedia to power its in-park advertising and media including its Fun TV media network. ReflectMedia will provide its AdLogic platform to manage, deliver and report on advertising campaign's in Cedar Fair's parks, according to a press release.

Cedar Fair operates a number of parks such as Kings Island in Mason, Ohio and Cedar Point in Sandusky, Ohio. The media platform will offer information, entertainment and advertising to guests at the parks.

"Place-based media is able to reach audiences on the go, in places where they are highly engaged. This is why brands and agencies are actively incorporating more out-of-home and location-based entertainment into their marketing and media plans," Matt Schmitt, president and co-founder of Reflect, said in the release. "We are excited to work with Cedar Fair to activate strategic, brand-right programs that are focused on delivering results while also heightening the guest experience."

ReflectMedia has provided its ReflectView content management tools for Cedar Fair's past in-park media since 2014, according to the release.