News
CBS, Ripple, SeeSaw partner for digital ad network
January 16, 2008
NEW YORK and EL SEGUNDO, Calif. — CBS Outernet, a provider of in-store media networks and advertising in grocery stores nationwide, and Ripple, an interactive network of screens located in community gathering places, announced an agreement for a large out-of-home advertising network. Ripple and SeeSaw Networks also jointly announced a broad-reaching advertising sales partnership which will add more than 2,000 Ripple screens in venues including Borders, Coffee Bean & Tea Leaf, Jack in the Box and Tully's to SeeSaw's out-of-home advertising inventory.
Through the partnerships, messages will be featured alongside Ripple's network of lifestyle content delivered by partners including CBS, E! Entertainment, Reuters, The New York Times and Yahoo! The addition of Ripple to SeeSaw's advertising inventory brings its total offering to more than 20,000 venues nationwide, reaching more Americans than many primetime TV programs at a fraction of the cost, according to a release.
"Partnering with Ripple gives our national advertising partners the capacity to reach highly desirable audiences on a very local level," said Virginia Cargill, CEO of CBS Outernet. "As media continues to evolve and consumers are increasingly on the go, our national partners have sought new ways to engage audiences on a local level with relevant messages. Our agreement with Ripple gives our partners this ability and provides a perfect complement to our existing network."
CBS Outernet is already a leading provider of in-store media networks to grocery retailers. The network is currently installed in more than 1,400 stores nationwide, reaching approximately 78 million shoppers each month. The company's retail banners include Supervalu's Albertsons, Acme, Shaw's, and Jewel, along with leading regional grocers SaveMart, Pathmark, Price Chopper, Big Y and Ukrop's.
"This agreement represents a powerful marriage between CBS' national reach and Ripple's ability to target consumers at the community level," said Alex Nocifera, co-founder and president of sales and distribution for Ripple. "With this partnership, we're presenting an incredibly compelling opportunity for local, regional and national advertisers to effectively target consumers who are in a position to take immediate action. At the same time, we're enriching the overall out-of-home experience for consumers by providing relevant content that's tailored just for them."
In October 2007, CBS Corporation purchased SignStorey Digital Media, renaming it CBS Outernet.
Related Media
Subscribe
Get the latest news and resources from Digital Signage Today.
