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Catalina expands in-store media network access

May 4, 2020

Catalina, a shopping intelligence solutions company, is expanding access to its in-store media network to a variety of industry leaders such as Insignia Systems, Valassis and Valpack. These partners will be able to deliver promotional messages to digital signage, direct mail, shelf displays and more, according to a press release.

With this network, the partners will have access to 23,000 retailers across the U.S and 311,000 lanes, according to the release.

"Given the challenging economic climate the world is facing, people increasingly are looking for ways to maximize every dollar," Marsha McGraw, SVP, president, U.S. sales at Catalina, said in the release. "By embracing collaboration and innovation with these other leading CPG marketers, we are collectively bringing more value to our retail partners and providing more relevant, targeted offers to their shoppers to increase household savings and shopper loyalty."