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Carnival reels in customers with digital displays in empty storefronts
July 1, 2009
BrandWeek: Empty storefronts are a growing retail reality, but Miami-based Carnival Cruise Lines recently transformed the economic downturn into a brand-building opportunity. This spring, Carnival, the world's largest cruise operator, launched larger-than-life interactive aquariums in vacant, freestanding store windows in Baltimore, Dallas, Houston, Los Angeles, New York and Washington, D.C.
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