Captive Indoor Media aims to capture broader audience with new digital signage software

Captive Indoor Media says it is appealing to a broader audience with the release of its latest digital signage software, Codigo Standard.

Captive Indoor Media recently announced the release of Codigo Standard, a low-cost, content-rich solution designed for customers with a small number of locations and limited budgets. The solution includes many of the same features as Codigo Professional, and it allows for a seamless upgrade path for both hardware and software should customers wish to move to the full version.

"Over the last 12 months we have had customers across many verticals ask for a lower-cost, entry-level digital signage product that would grow with them as they started to deploy the technology and learn to use the system," Captive Indoor Media founder and CEO Brian Nutt said. "Codigo Standard answers this request by providing intuitive software at a competitive price, a wealth of content, inexpensive hardware and is all backed by years of Digital Signage Software experience."

Codigo Standard comes with access to some of the best syndicated content available in the industry, the company says. More than 1,000 news feeds are included, and topics such as weather, financial indices and access to top news brands such as Associated Press for time-sensitive video clips can be added as an option.

Since its inception, Captive Indoor Media says, it has viewed content as an integral part of the digital signage solution. Over the years the company has created relationships with key news agencies and built a proprietary library of editable content that is 2,000 pieces strong. The proprietary content is licensed to customers and created in such a way that each piece can be easily changed by the user to meet their specific needs. The Company says the best part about their content is that the user does not need a high degree of graphic design skill.

"Our content is built to be accessed and edited at the web level," Nutt said. "We refer to it as ready-to-use content. The graphic design elements of motion, image and copy exist, and the user is required only to preview the content and then make small changes as they see fit. This might be changing some text, adding a company logo or adjusting background imagery. Of course, if they wish to create content themselves, they have that option as well and can simply upload it to their Media Library."