News

Captivate Network now offering 30-second spots on DOOH screens

July 22, 2009

Captivate Network has announced that it is now offering 30-second ad slots on its 8,900-screen network in 1,000 North American office towers. The idea is that advertisers with pre-existing video (such as TV commercials) will be able to more easily narrowcast them on the network.

Captivate Network's audience are "spend ready" consumers, who are defined as employed, educated professionals earning more than $75,000 per year.

According to Captivate, a typical 50-story office tower is occupied by about 5,000 who take an average of six elevator rides and several walks through lobby areas per day, giving viewers several opportunities per day to see spots on Captivate screens.

Captivate Network also has an interactive Web site, captivate.com, where viewers can follow up on content they see on a screen by participating in a promotion or printing a coupon, for example.

"We deal with a variety of clients who all have different communications needs and sometimes even legal requirements for their advertising so having the ability to work with Captivate Network on different ad length options is important," said Andrea Fairbairn, media supervisor at Mediacom, one of the world's largest media communications agency networks. "30-second spots give us the flexibility to offer our clients more ideas, create more interesting ads and meet any disclaimer requirements without sacrificing impact."

"The 30-second spots come from our ongoing efforts to give advertisers a full array of creative solutions with Captivate," said Captivate Network president and founder Mike DiFranza. "The new format will complement our other creative units - full screen brand integration, sponsorships, and our 15-second format."