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Captivate expands Canadian digital signage ad network

Location-based video media network Captivate announced today that it has added two major office buildings to its digital out-of-home media network in Canada and signed a renewal agreement covering a dozen office buildings in Toronto, Vancouver and Calgary.

July 27, 2015

North American location-based video media network Captivate announced today that it has added two major office buildings to its media network in Canada and signed a renewal agreement with Cadillac Fairview covering 12 office buildings in Toronto, Vancouver and Calgary in Canada. The company also said it is finalizing agreements with several additional buildings to become part of its Canadian footprint before the end of the year.

Joining Captivate's Canadian media network are the 30-story RBC Waterpark 3 on Queens Quay, managed by Oxford Properties Group and serving as the national headquarters for RBC Royal Bank, and the 26-story Deloitte Tower in Montreal, a Cadillac Fairview property.

Among the 12 buildings that make up the Cadillac Fairview renewal agreement are TD Bank Tower in Toronto, HSBC Bank's headquarters in Vancouver and the Shell Centre in Calgary. Cadillac Fairview oversees a portfolio of prime office properties and regional shopping centers totaling nearly 50 million square feet and valued at more than $20 billion.

"The office buildings encompassed by these agreements are among the most prestigious in Canada," Captivate CEO Marc Kidd said in the announcement. "These venues enable us to engage business professionals with a customized mix of live news, business advice and building-specific messaging, while providing an extremely desirable audience for advertisers."

Captivate said its screens are located in more than 1,800 premier office buildings across North America's top urban markets, and that it has experienced 220 percent viewership growth over the past five years, delivering 12 million unique monthly viewers.

"Our media network's growth has been exceptionally strong this year in Canada as well as in the U.S., and we are on the cusp of finalizing additional agreements that will maintain this rapid expansion over the second half of the year," said Rob Nizielski, senior vice president of network sales, in the announcement.