News

Canadian QSR chain says Opa! to Navori digital menu boards

February 6, 2011

Turnkey solutions provider E Display is using Navori's digital signage software suite to roll out a significant QSR digital menu-board deployment in Canada, according to an announcement from Navori.

Almost 200 screens in the Greek-flavored OPA! Souvlaki fast food chain are now using a digitally-driven menu-board platform to lift sales of promoted items and steadily cycle through the QSR's menu features and promotions.

Calgary-based E Display Inc. has rolled out to the balance of existing OPA! locations across the country, and digital menu-boards — usually three per site — are part of the standard set-up for the new stores that are being added each month, according to the announcement. E Display handles deployment and does all the content management for OPA!

"When we started our search for digital signage software, we ran into products that were not mature enough," E Display President Imran Khan said in the announcement. "If they offered most of the features we needed, they ended up being too expensive. The main selling point of Navori was how it offered a comprehensive product at a reasonable cost. We also liked how the Navori team was open to suggestions on enhancements and new features. Instead of resistance, we got enthusiasm."

The food services firm doesn't speak specifically about sales impacts, but says his client and site operators have said promotions driven on screens see significant sales lifts. But the menu boards are also used to drive efficiency and lower costs. OPA! changes its promotions as often as three times per month, and converting to digital from analog sign systems has removed all the time, labor and costs of manual changes.

"Now we update their boards across Canada just using Navori Manager," Khan said.