News

Canadian pharmacy network prescribes ScreenScape

December 22, 2010

Canadian retail pharmacy network PharmaChoice recently announced it has selected ScreenScape as the platform provider for a new community-based digital signage network.

"After a customer-centric evaluation of various digital-signage offerings we have chosen to work with the leading community-based platform provider ScreenScape" PharmaChoice CEO Calvin LeRoux said in the announcement. "The community-based approach and overall simplicity of the ScreenScape model is a key differentiator for us. Our independent pharmacy owners have a special need to educate and inform their customers and this technology helps Pharmachoice members, both individually and as a co-operative network, to communicate more effectively to customers while they are on site visiting any one of our stores."

ScreenScape is a fast growing, location-based digital-signage network that now counts several pharmacy chains among its members. Based in Dartmouth, Nova Scotia, PharmaChoice is a member-owned cooperative with 300 independently owned pharmacies nationally. Phase 1 of the deployment will begin immediately and focus on pharmacies in Eastern Canada.