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Canadian DOOH operator draws up sketchy exhibition

Canadian out-of-home advertising company Pattison Outdoor Advertising has launched its annual "Sketching the Line" exhibition of drawings on digital signage advertising screens in transit stations.

March 20, 2015

Canadian out-of-home advertising company Pattison Outdoor Advertising has launched its annual "Sketching the Line" exhibition of drawings. As part of the company's "Art in Transit" initiative, Sketching the Line is an exhibition focusing on drawings of commuters sketched by other commuters — a select group of artists chosen particularly for this exhibition. It explores the creative process of artists as they capture moments with distinctartistic styles, then showcases their works on digital signage in the public transit environments they traveled through.

The works of established and emerging artists, as well as those who enjoy drawing as a hobby, will be featured on digital screens in Toronto's TTC subway stations and Edmonton's LRT stations. Debuting on March 2, sketches will be featured until April 26.

Sixty drawings contributed by 10 artists, including TTC employee Marek Badzynski, who has been sketching transit commuters for several years, will be shown every five minutes on digital screens operated by Pattison Onestop (Pattison Outdoor's digital out-of-home advertising agency).

"Sketching the Line is a popular public transit exhibition that has been successful in bringing a range of compelling artistic voices to transit commuters," said Sharon Switzer, national arts programmer and curator for Pattison Onestop, in the announcement. "This exhibition explores the medium of drawing as well as the social context that the artists worked in, and the influences that affect their practice. Sketching in public is not only a useful tool for observation, it is a raw and immediate expression of the artists' unique vision. We are proud to be presenting Sketching the Line for another season and thank the 50 artists from 16 countries that submitted work for consideration."