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Canadian DOOH network celebrating Canadian flag's 50th anniversary

Astral Out-of-Home will celebrate 50 years of the Canadian flag through a digital signage campaign taking place on the flag's 50th anniversary, this Sunday, Feb. 15, the company announced.

February 13, 2015

Astral Out-of-Home will celebrate 50 years of the Canadian flag through a digital signage campaign taking place on the flag's 50th anniversary, this Sunday, Feb. 15, the company announced.

The campaign will feature an image of the Canadian flag alongside the tagline, "Proudly Flying for 50 Years," and will rotate on Astral Out-of-Home's digital screens in major markets across Canada throughout the day. The company will integrate the creative into its regularly scheduled digital advertising loop and estimates it will be seen by nearly half a million Canadians during this time.

"We are a proud Canadian company and thought this was a great way to celebrate our remarkable country," said Ron Hutchinson, senior vice president, real estate services, for Astral Out-of-Home, in the announcement. "Through our innovative digital media network, we are able to change creative on the fly and get timely messages like this one out to Canadians."

In a similar campaign on Nov. 11, Astral Out-of-Home paid homage to the service of Canadian veterans and honored those who have lost their lives for their country. At the 11th hour of the 11th day of the 11th month, Astral Out-of-Home's extensive outdoor digital billboards in Toronto, Vancouver, Montréal and Edmonton stopped their usual advertising loop for two full minutes to display memorial images, while the rest of the country observed two minutes of silence. The image was also kept in loop throughout the day and displayed in all markets across Canada.

Astral Out-of-Home has also teamed up with the Ontario Provincial Police and their Amber Alert network. The company works closely with the OPP to ensure any information pertaining to a child's abduction is shared with Canadians immediately. All creative advertising on Astral Out-of-Home platforms is halted for two hours to share only the Amber Alert during this time.