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Canadian casinos bet on digital signage

July 29, 2014

Five Western Canadian Lottery Corp. Casinos across Canada have deployed custom LED digital signage displays from a partnership between tech distributor Almo Professional A/V and LED signage manufacturer NanoLumens Inc.

According to an announcement from the two companies, the duo teamed up through Almo's E4 AV Tour, a traveling networking, training and expo event, to become an integral part of the casino project team charged with thedesign, install and support of the custom digital signage displays, which are placed above a row of slot machines in each casino. Named “Smoke Signals,” the yearlong sign project is now complete and the displays are operational. Additional installs are expected at more Western Canadian Lottery casinos over the next year.

Each identical sign (three retrofit and two brand new) features a "teepee-shaped" configuration that is 12.5-feet-tall by 14.5-feet-around, the announcement said. The display presents video and ticker content designed to engage patrons and increase message retention with the goal of repeat sales.

The casino properties with the new display are all located in Saskatchewan, Canada. They include Northern Lights Casino in Prince Albert; Bear Claw Casino in Carlyle; Dakota Dunes Casino in Saskatoon; Painted Hand Casino in Yorkton; and Gold Eagle Casino in North Battleford.

"The idea for this design came out of our E4 event, where we had the opportunity to collaborate with Allied Environmental Signage, the U.S. integrator that brought us into the project," Sam Taylor, executive vice president and COO for Almo Professional A/V, said in the announcement. "The strong relationship between Almo … and NanoLumens made it possible to manage all of its moving parts. Weekly project calls took place to discuss engineering details ranging from the curvature requirements of the displays to customizing the shipping crates. The end result is a well thought-out, creative display design that is effective and eye catching."

NanoLumens Channel Manager Jackie Lavoie said the project was a "testament" to NanoLumens' longstanding relationship with Almo ProAV. "A project of this magnitude, dealing with this many industry partners, takes a great deal of collaboration from everyone involved. This is exactly what happened and the result speaks for itself. We are very pleased, and extremely proud, to be part of such a successful series of installations."

"We were excited to see the first phase of the Smoke Signals sign project come to completion after many months of planning," Billy MacLennan, COO for Canadian integrator Bet Rite, said in the announcement. "Being a high profile project for Bet Rite, it was important to us to provide our customers in Saskatchewan a superior final product that is not only visually attractive but also incorporates the latest technology available."

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Almo Pro AV is the largest value-added North American Professional AV distributor, offering its reseller partners the most expansive range of products, managed services, technical support, and training to drive business growth and generate profits.

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