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Cadbury sweetens holidays with digital signage Advent calendar

This December candymaker Cadbury launched a real-life digital signage advent calendar as part of its Christmas campaign in the U.K.

December 29, 2015

This December candymaker Cadbury launched a real-life digital signage advent calendar as part of its Christmas campaign in the U.K. Twenty-four purple trucks are making their way around the country throughout December, bringing the #Cadvent calendar to life, according to an announcement from campaign producers Grand Visual.

Cadbury's purple trucks revealed treats every day in the run up to Christmas, and the event was supported nationwide through a live digital out-of-home campaign, the company said.

The campaign was updated daily with the latest photos, videos and social media activity from the previous day's event. Extending the campaign's reach even further, Cadbury's used digital signage Digivans to amplify the dynamic content in locations where there is no fixed DOOH media available.

"Being able to share the joy and excitement from #Cadvent events around the country via DOOH is great way to extend the event to those not able to experience it in person," said Jeremy Taylor, strategy director at Grand Visual, in the announcement.

The campaign was managed through OpenLoop with creative by Fallon, production by Grand Visual and media planned and booked through PHD and Talon.