News

CA high school deploys video scoreboard

November 22, 2013

Rocklin High School, near Sacramento, Calif., is sporting a new state-of-the-art scoreboard with a digital video screen in its sports stadium, thanks to the involvement of the local business community and active parents of student athletes, according to an announcement from digital sign manufacturer Watchfire Signs.

The 15-foot-by-35-foot scoreboard was designed and installed by Hupp Signs & Lighting and includes a 9-foot by 16-foot digital sign manufactured by Watchfire Signs. The Watchfire XVS 19mm LED sign is designed for outdoor use featuring high-resolution images. It can display full-motion video at up to 60 frames per second and is being used to display live video during events, the company said.

The new sign is also energy efficient. Watchfire products carry Energy Efficiency Certification from Underwriters Laboratories' UL-Environment group and were the first in the LED sign industry to receive the UL-E Green Leaf Mark, the company said. This certification means that Watchfire sign products have been tested and certified for compliance with a variety of energy efficiency requirements, including those within Title 24 of the California Energy Commission's Building Energy Efficiency Standards.

Rocklin High School is using the digital sign to generate advertising revenue for the school from sponsors, as well as to incorporate learning opportunities for students.

"We used to sell team sponsorships and recognize sponsors on banners in the stadium," Dave Stewart, assistant principal and athletic director at Rocklin High School, said in the announcement. "Now, our sponsors get terrific exposure on the video board at all our home matches."

About 12 students from Rocklin's media class are involved in providing content to the board. "We have students in charge of four cameras at each game," Stewart said. "They get hands-on experience learning to transition shots, providing slow motion replay and engaging the crowd."

Learn more about digital signage in entertainment venues.