Restaurants

Buffalo Wild Wings, BetMGM launch sports betting experience

Image courtesy of iStock

March 12, 2021

Sports fans now have access to a sports betting experience when via the BetMGM app available inside Buffalo Wild Wings sports bars in Colorado, New Jersey, Indiana, Iowa, Tennessee and West Virginia

The BetMGM app uses geolocation technology to offer custom promotions and bet types for guests who are physically inside a Buffalo Wild Wings restaurant in select markets.

"Fans wagering on sports inside Buffalo Wild Wings can now win bigger on select bets thanks to our innovative partnership with BetMGM," Rita Patel, BWW chief marketing officer, said in the release. "As sports betting continues to grow throughout the country, we look forward to further expanding our footprint in the space and activating our partnership with BetMGM in ways that make the experience at our sports bars second to none."

Buffalo Wild Wings has also launched an in-bar channel called, OT Odds Powered by BetMGM, which will deliver sports betting content such as live game odds as well as fantasy and betting advice.

In states where mobile sports betting is legal, BetMGM's Blazin' Bets is available within the app through a customer's personal device.

"Our partnership with Buffalo Wild Wings is incredibly innovative and allows BetMGM to redefine how fans enjoy sports," Matt Prevost, chief revenue officer, BetMGM, said in the release. The introduction of geolocation technology to offer bettors a customized experience in a Buffalo Wild Wings location is a great example of what we're able to activate through this groundbreaking relationship."

In 2019, Buffalo Wild Wings entered into a multi-year strategic partnership with BetMGM, marking a first-of-its-kind alignment between a national sports bar and a digital gaming leader. Since the announcement, more than 500,000 users have participated in BWW and BetMGM free-to-play games.

Buffalo Wild Wings is headquartered in Atlanta, and has over 1,279 units.