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BroadSign's SaaS goes local with Digital Ad network
Using BroadSign's subscription-based SaaS, DigitalAd was able to reach local residents in North Carolina and attract advertisers.
May 28, 2008
DigitalAd, a North Carolina-based digital signage company, was looking to go local. Instead of pursuing large-scale network installations for big companies and retail chains, DigitalAd decided to deploy its screens one location at a time, focusing on reaching local North Carolina residents in the places they visit most. The company used BroadSign's SaaS Suite to establish a loyal connection between its audience and the screens so future content would resonate and create a response.
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