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BroadSign upgrades digital signage UI

For the first time since entering the market in 2004, BroadSign International LLC has reimagined its BroadSign Administrator user interface to deliver a modern and intuitive user experience to global enterprise customers, the company announced today.

December 7, 2015

For the first time since entering the market in 2004, BroadSign International LLC has reimagined its BroadSign Administrator user interface to deliver a modern and intuitive user experience to global enterprise customers, the company announced today. The upgrade is available at no charge as part of BroadSign's cloud-based model, the company said.

BroadSign said it has revitalized its user interface to enhance the power of its automated approach to content management. Schedulers are now provided with what is intended to be a more visually appealing and user-friendly experience via faster access to workflows, intuitive graphics and increased customization. The improvements are aimed at strengthening what BroadSign says is its key benefit of helping scaled DOOH media publishers attain operational efficiency.

Viewing enhancements include a map for easy location-based targeting and calendar for simple planning of complex schedules. A new loop share feature further eliminates micromanagement by providing networks the flexibility of automatically allowing different types of content to receive their necessary airtime based on rules set by the scheduler.

BroadSign's integration with camera-based audience measurement company, Quividi, has also been deepened with the addition of more detailed audience analytics to proof of performance reports.

"We spent a significant amount of time analyzing how our customers were using our platform and determining what could be revised to bring them increased functionality and efficiency in a fresh and simple way," BroadSign Vice President of Technology Bryan Mongeau said in the announcement. "This upgrade elegantly accomplishes our goals."

BroadSign said its customers can experience the new user interface immediately by upgrading to Version 11 of BroadSign Administrator. Those interested in obtaining a demo of the platform can arrange to meet with a BroadSign representative at the upcoming Integrated Systems Europe and Digital Signage Expo events.