BroadSign Suite upgraded to version 6.0

MINNETONKA, Minn. — BroadSign International announced the release of the BroadSign Suite 6.0, an enterprise-scale software platform for digital signage networks. The Software as a Service (SaaS) offering is licensed on a monthly subscription basis and allows digital signage networks and their operators a way to manage even the largest networks for both maximum ad revenue and efficiency. All of BroadSign's existing customer networks will be remotely upgraded at no additional cost.

BroadSign's software enables network operators to efficiently realize the narrowcasting benefits of digital signage networks by automating the playlist compilation process through a dynamic programmable loop. The BroadSign Suite automatically manages the playlists for each screen as soon as a traffic manager enters in the parameters for a new campaign.

"The benefit of digital signage is supposed to be in its ability to narrowcast, or play different content to different audiences within a network of screens," said BroadSign president and chief executive Rick Engels. "However, this means multiple ad versions for every campaign and the need to do fine targeting. We're able to automate much of this work, and that means there's almost no limit to the size of networks we can serve."

The process of scheduling, monitoring and reporting on media campaigns has been further enhanced and automated in the new BroadSign Suite version. In addition, the simplified user interface and up-to-the-minute reporting allows users to easily verify content files and see the latest updates to campaigns and playlists in real time.