News

BroadSign software upgrade improves ad placement

March 31, 2008

MINNEAPOLIS, Minn. —BroadSign International Inc., a leading worldwide provider of ‘Software as a Service' (SaaS) solutions for digital signage networks, has released the next version of the BroadSign Suite, designed to further facilitate buying screen time on digital signage networks. The application also offers more flexibility in creating content playback schedules. BroadSign Suite 6.1 is designed to allow network operators to satisfy the most demanding advertisers by generating media-buyer-friendly documents such as insertion orders, campaign progress reports and affidavits. It includes a range of new features requested by client networks, as well as other enhancements dictated by the fast-paced evolution of the digital out-of-home market. Digital signage networks can now price advertisers' campaigns and justify their billings more precisely, using a dynamic rate card tool built into the software interface. Operators can set up a network rate card by entering a price value per ad repetition or per impression, and then easily calculate the total cost of a campaign. The rate card also makes it easy to estimate CPM values, for comparison to other media and ROI analysis. Other new features include "third party ad triggering," which allows specific ads to be played if certain conditions occur, such as a change in weather or product stock volume, a customer touching an interactive screen or a button, emergency alarms, etc. "Our commitment to client networks is to constantly analyze market feedback and come up with more powerful versions of our flagship technology, so our customers always have access to the latest innovations," said David Womeldorf, executive vice president of worldwide marketing and products for BroadSign. "Being a SaaS corporation, we also ensure that each software upgrade is backed by a new level of excellence in support and maintenance services." BroadSign Suite's interface reflects the media buying process practiced by the traditional media industry and combines this workflow with the specific functionalities required for digital signage operations. The SaaS model offers cost-efficiency and the ability for digital signage networks to grow with minimal IT and operational staff.     All digital signage networks currently using BroadSign Suite will be upgraded to the new version remotely, and at no additional cost.