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BroadSign selected as digital signage partner for advertising offering

November 3, 2016

BroadSign International Llc., a digital signage software company, has teamed up with Imediacenter to provide digital signage software for its retail advertising offering. Imediacenter is currently deploying 55- to 75-inch LCD displays in Auchan, a retailer based in France, according to a press release.

The company plans to have 3,500 displays installed in Auchan locations by 2018. The network will reach 420 million consumers with advertisements and in-store promotions. BroadSign will provide the software platform for the digital signage.

"BroadSign's platform is known for its efficiency in powering large, complex and premium networks, just like Imediacenter," Maarten Dollevoet, vice president of global sales at BroadSign, said in the release. "French consumers have high expectations when it comes to aesthetics and functionality, and Imediacenter is raising the bar by delivering a sophisticated and engaging experience across digital signage and other media channels."