Software

Broadsign releases software to help OOH smart screens

May 10, 2022

Out-of-home advertising technology producer Broadsign has released its System-on-Chip beta to help OOH media owners monetize cost-efficient smart screens, according to a company press release.

The Broadsign solution supports the LG webOS and Samsung Tizen smart screen operating systems, as well as the BrightSign OS to enable intelligent OOH ad playlist generation, proof-of-play reporting and dynamic campaign delivery. The platform is designed to streamline campaign management across mixed screen networks from transit to banks, cinema, educational institutions, healthcare, hotels, retail, smart cities, EV charging stations and more.

"Adapt Media is excited about Broadsign SoC as it will greatly simplify our digital signage setup, allowing us to expand our DOOH networks more rapidly and cost-efficiently," Adapt Media DOOH Media Manager Tatiana Abondano said in the release. "We will only have to invest in one device and we will have our screen and player needs taken care of simultaneously, reducing our deployment time, efforts and overall costs."

The Broadsign advertising platform gives marketers and agencies access to premium digital screens and has helped brands like Pepsi, Turkish Airlines, The UFC, Unilever, Volkswagen, John Lewis and more run programmatic DOOH campaigns.

"SoC represents the next big opportunity for Broadsign customers to expand their OOH footprint and reduce their hardware investment," Maarten Dollevoet, CRO, Broadsign, said in the release. "We're thrilled to bring all the automation, inventory optimization and monetization opportunities that the Broadsign platform offers to SoC solutions from major industry players like LG, Samsung and BrightSign via this launch."