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BroadSign powering corporate comms digital signage in Argentina, Brazil, Chile

South American digital corporate communications solutions provider UpperMidia has selectedBroadSign International LLC's cloud-based digital signage software for its networks in Brazil, Argentina and Chile, according to an announcement from the companies.

October 14, 2014

South American digital corporate communications solutions provider UpperMidia has selectedBroadSign International LLC’s cloud-based digital signage software for its networks in Brazil, Argentina and Chile, according to an announcement from the companies.

Situated in offices, public agencies, gyms and hotels, UpperMidia plasma and LCD screens range from 42 to 50 inches in size and are placed in strategic points meant to bridge the ga between employer and employee communications, the company said. The use of viewer demographics in real-time content updates enables tailored corporate messaging and allows advertisers to reach targeted audiences in a trusted environment.

"UpperMidia provides a turnkey corporate communications solution in that we fulfill everything from setup and maintenance of equipment to content production and management," said Ricardo Espirito Santo, director of operations at UpperMidia, in the announcement. "Given the high level of quality we provide our customers, we are devoted to the BroadSign platform for its reliable performance, automated content management system and dedicated services department."

UpperMidia's client list contains companies such as Odebrecht, Rexam and Patrimovel offices, along with hospitality outlets such as Curves fitness centers.

"Working with UpperMidia in the corporate communications context has allowed BroadSign to understand the needs not only of South American networks and their audiences but firms and their employees," Skip Beloff, vice president of sales at BroadSign. "We take pride in knowing that UpperMidia can rely on our mature platform, robust enough for customization that caters to the uniqueness of Brazilian, Argentinean and Chilean markets."