News

BroadSign latest to partner with iSIGN for proximity/digital signage integration

February 9, 2011

Location-based interactive proximity advertising solutions developer iSIGN Media Solutions Inc. announced today a new partnership with BroadSign International Inc. "to mutually promote, support and sell each other's solutions."

ISIGN's technology communicates with consumers while they are in the vicinity of digital signs via personal mobile devices, on an opt-in basis, enabling shoppers to instantly receive and redeem coupons and other promotional offers at the point of purchase or nearby businesses.

The integration allows iSIGN to supply their devices to several hundred digital signage networks running on BroadSign platform.

"ISIGN's Interactive Marketing Solution and Business Intelligence software offers a innovative and powerful way for digital signage networks to communicate with consumers on-the-go and at the same time build measurable loyalty programs," BroadSign CEO Brian Dusho said in the announcement. "What attracted us in iSIGN is the fact that in addition to satisfying the need for locally targeted mobile marketing, it provides a straightforward method of tracking the efficiency of each digital signage campaign and enables a cost-per-result pricing."

This announcement comes just days after iSIGN announced a partnership with digital signage firm AOpen America Inc.