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BroadSign digital signage set to invade French DOOH

October 14, 2013

Digital signage software and media player provider BroadSign International said in a recent announcement it is marking its presence in the French digital out-of-home space with the addition of a regional salesperson, the launch of a French website and deployments with a French media agency for outdoor ad screens, OXIALIVE, and one of the largest outdoor advertising companies in the world, JCDecaux.

In a time of increasing French DOOH activity driven by major initiatives in almost every venue, BroadSign said, the company is anticipating a future trend of continued growth. The company brought on a French sales director, Nicolas Ludmer, and is shaping its communications by offering a French microsite, http://broadsign.com/fr.

"BroadSign's presence in France and delivery of service in French has been escalating for many years now," BroadSign CEO Brian Dusho said in the announcement. "The time has come to increase our competitive presence in the French market by tailoring our sales, marketing and partnership activities to the unique needs of this very active region."

Advertime, with which BroadSign has a seven-year partnership, operates OXIALIVE's network of 130 digital screens that generate a daily audience of more than 2.5 million viewers and feature interactive campaigns, according to the announcement, so Advertime recommended that the agency use BroadSign to power its smart city digital signage projects.

OXIALIVE's smart urban furniture initiatives consist of equipping communities with informational screens. The cities of Lambersart and Coudekerque-Branche have three and six LED screens respectively, and manage the dissemination of their own informative local messaging from cultural event notices to real-time security information such as air quality and weather alerts.

"Broadsign's platform allows us to implement a new vehicle for ultraresponsive communication and offers unprecedented flexibility for OXIALIVE's interactive content," OXIALIVE Director Christophe Pawletta said in the announcement. "BroadSign's software functionalities such as network monitoring, exclusivity management, automatic and dynamic loop construction, domain management and reports for sales management are the perfect solution for our urban digitization deployments."

In promotion of its newly weighted presence in the French space, BroadSign also participated in the 2013 Viscom Paris trade show.

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