News

BroadSign digital signage powering Cinemark DOOH network in Latin America

May 29, 2015

Global digital signage software and solutions provider BroadSign International LLC is powering the launch of Flix Media Corp. in Central and South America, according to an announcement from BroadSign. The advertising network is owned by Cinemark Holdings Inc., a chain of North and South American movie theaters.

As of December 2014, 542 screens across 69 locations had been converted to BroadSign's platform. In 2015, the network is installing an additional 800 screens in movie theaters and retail spaces.

DLP projectors are used for theater screens, while LCD and LED displays facilitate signage and nine- to 16-panel video walls in external areas. The BroadSign Xpress smart player completes Flix Media's digital signage solution, to complement projection and flat panel requirements.

"Flix Media looked to BroadSign for software support in launching our digital advertising network due to its working preshow solution with other leaders in the cinema vertical and its proven track record in the digital signage space," Flix Media General Manager Adriana Cacace said in the announcement. "Moreover, BroadSign's rule-based approach to the booking and maintenance of campaigns saves significant time for Flix Media compared to the traditional playlist method.

"We first launched the solution in Brazil to optimize our operations in important cities like Sao Paulo, in which we have a huge market share of 65 percent, climbing to 80 percent with the inclusion of other Brazilian regions."

The 61 million customers who visit Flix Media cinemas each year are exposed to preshow programming 15 minutes prior to each scheduled show time, according to the announcement. Content consists of entertainment such as behind-the-scenes footage, trivia, event promotion and advertising that is relevant to the audience of each movie type.

"Flix Media's selection of BroadSign software and media player offerings is a testament to the features and flexibility of our platform in the cinema vertical," said Skip Beloff, vice president of sales at BroadSign. "We are fully dedicated to helping Flix Media improve the preshow experience and expand its presence across South America."