DOOH Advertising

Broadsign announces 4 appointments

Adobe Stock

March 3, 2026

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Broadsign, a leader in OOH and retail media advertising technology, has made four appointments across the Asia-Pacific region.

The strategic hires reinforce the company's commitment to delivering cutting-edge OOH and Retail Media solutions, according to a press release.

The new hires include:

Adel Dani Kabbara joins as regional service delivery director across APAC and holds extensive experience across customer success, technical account management, strategy, and technical solutions, gained through his time with the likes of Criteo, Tealium, and RadiumOne. Kabbara will be responsible for ensuring world-class implementation and customer success across the region.
Alec Jeffrey joined Broadsign in early 2026 from B2B publisher Octomedia, where he served as group sales manager. In his new role as sales executive, Jeffrey will be responsible for driving adoption of Broadsign's recently revolutionized platform amongst OOH media owners and retailers.
Alexandra Martin also joins the business as sales executive, working with brands, agencies, and demand-side partners to deliver further growth across the programmatic OOH ecosystem. Martin brings deep media expertise and relationships from the likes of Seedtag, JustEggs Digital, and SBS Australia, where she has previously held a number of sales- and solutions-focused roles.

In addition to the those hires, Bryan Magee has joined Broadsign in a consultative capacity, focused on the implementation and delivery of Broadsign's automation strategy.

"We feel incredibly fortunate to be welcoming such a brilliant bunch of people to the business at what is an incredibly exciting time for Broadsign both locally and globally. The knowledge, ambition, and experience that Alec, Alex, Bryan, and Dani bring will play a fundamental role in unlocking Broadsign's next phase of growth in this region," Broadsign Regional VP of Platform Sales Ben Allman said in the release.