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British Airways piloting digital signage phone-charging kiosks

Brightbox Inc., platform provider of secure mobile device recharging solutions, has rolled out its Mark3 charging stations at British Airways' Galleries Lounge in Terminal 7 at JFK Airport in New York City.

April 27, 2015

Brightbox Inc., platform provider of secure mobile device recharging solutions, has rolled out its Mark3 charging stations at British Airways' Galleries Lounge in Terminal 7 at JFK Airport in New York City. British Airways has been offering the Brightbox amenity to fliers in its Executive Lounge since 2013 and is now adding more stations to areas in Terminal 7.

Placement of the British Airways-branded Brightbox Mark3 charging stations throughout the airline's Galleries Lounge in JFK's Terminal 7 is aimed at providing British Airways' First and Club World customers, as well as Gold and Silver Executive Club members, with a secure charging amenity that lets them charge their phones safely in a station that delivers both physical security and data privacy, the company said.

The kiosks from New York-based B2B kiosk technology company Brightbox also feature a 10-inch interactive touchscreen with video and slideshow capabilities designed to deliver direct sponsor messaging, surveys, customer acquisition, brand offers and promotions.

To use them, smartphone users swipe a credit/debit or complimentary card to open an available station chamber, plug in their mobile device or accessory to one of three industry standard charging cords, close the chamber and return later to swipe the same card to retrieve their charged phone.

"Charged phones are an absolute must have while traveling. We're pleased to offer secure and convenient charging via Brightbox to our customers in the Galleries Lounge at JFK," said Timothy Morton-Humphreys of British Airways in the announcement. "It's another service we can offer our valued customers that makes flying with us the best possible experience. Brightbox is invested in our satisfaction and our needs and we look forward to extending our partnership with them."