Hardware
BrightSign welcomes Greg Herlein, Matt Neutra to executive team
July 26, 2022
BrightSign, a producer of digital signage media players, expanded its executive team with key hires to fuel the company's growth trajectory in the months ahead, according to a company press release.
Greg Herlein joins BrightSign from Amazon Web Services, while Matthew (Matt) Neutra comes to BrightSign from Bose Corporation. Together, they have more than four decades of experience developing and deploying digital signage for brands throughout the world.
"To land either Greg or Matt individually would be a huge win for our company, but for them to join simultaneously speaks volumes about the opportunities that lie ahead for BrightSign," Jeff Hastings, CEO of BrightSign, said in the release. "We've set some aggressive growth targets for the next few years and filling out our senior ranks with top performers from across the industry is precisely what we'll need to deliver on those commitments."
Herlein joins BrightSign as head of software engineering following a long tenure at Cisco and, most recently, at Amazon Web Services. He holds multiple digital signage patents and was selected as a Technicolor Fellow. Herlein served previously at BrightSign, during which time he built the Sonos retail display.
While BrightSign is widely known as a hardware company, software innovation will continue to play a key role in the company's growth moving forward, according to the release. Herlein will guide all future software development at Brightsign.
Neutra recently left Bose Corporation to become BrightSign's senior product manager and lead experience engineer. He holds four U.S. patents for hardware, software and interfaces related to immersive media and digital signage.
Neutra plans to help BrightSign cement its position in established markets and forge new paths into emerging segments. In 2021, BrightSign announced shipment of its 2,000,000th media player. In the next six months, the company expects to unveil several additional models for its line of Series 5 media players.
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BrightSign
BrightSign is the global market leader in digital signage media players, offering the most reliable, secure and sophisticated solid-state media players on the market today.
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