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BrightSign using Broadcom system-on-chip tech for 4K media players

Broadcom Corp., a global provider of semiconductor solutions for wired and wireless communications, recently announced that digital signage media player provider BrightSign LLC has chosen Broadcom's ultra HD system-on-chip technology for its new line of 4K media players.

September 10, 2014

Broadcom Corp., a global provider of semiconductor solutions for wired and wireless communications, recently announced that digital signage media player provider BrightSign LLC has chosen Broadcom's ultra HD system-on-chip technology for its new line of 4K media players.

Leveraging Broadcom's BCM7444 and BCM7252 SoC devices for advanced compression and decoding, BrightSign's line of digital signage media players delivers native 4K, 60 frame-per-second video and 10-bit color, optimized for use in a variety of commercial applications including advertising, retail stores, stadiums, museums and other public displays, according to the announcement. Broadcom will demonstrate the BCM7445, BCM7252 and its full portfolio of HEVC-enabled SoCs at this year's IBC, Sept. 12-16, in Amsterdam.

"BrightSign's new line of commercial media players are the first to deliver an end-to-end 4K solution that accepts H.265-encoded content and delivers 60 fps output via HDMI 2.0," BrightSign CEO Jeff Hastings said in the announcement. "Efficiencies are maximized via the highest possible bit rate, thanks to Broadcom's HEVC decoding capabilities."

At four times the image definition currently available, ultra-HD content requires more efficient bandwidth to deliver uninterrupted 4K, 60 frame-per-second transmissions, according to the announcement. Broadcom said its full line of UHD video decoder solutions, with integrated high-efficiency video codec technology, reduce bandwidth usage by 50 percent, allowing UHD content to be delivered more quickly. The integrated 10-bit Rec 2020 color standard delivers deep, rich color gradation, the company said.

"Our HEVC- chipsets are enabling the deployment of a broad spectrum of ultra-HD-capable products, proliferating the adoption of ultra HD in the marketplace in 2014 and beyond," said Dan Marotta, Broadcom EVP and GM, broadband and connectivity group. 

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BrightSign

BrightSign is the global market leader in digital signage media players, offering the most reliable, secure and sophisticated solid-state media players on the market today.

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