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BrightSign showcases AI-powered innovations

Photo: BrightSign

February 5, 2026

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BrightSign, which provides digital media players and an operating system, showcased its latest developments in digital signage at this week's ISE 2026 event.

The company's latest players and AI-powered object detection capabilities drive captivating, personalized and interactive signage, according to a press release.

"In today's immersive, personalized and visual world, the stakes have never been higher for powerful, secure, reliable, and intelligent digital signage," Steve Durkee, chief executive officer of BrightSign, said in the release. "When supported by the right AI, managed services and CMS partner ecosystems, digital signage unlocks incredible opportunity. Organizations can turn every visual touchpoint into an intelligent, dynamic driver of business, revenue and experience in more ways than ever before."

BrightSign brings intelligence to digital signage with built-in Neural Processing Units that can run AI applications directly on the player. Real-time motion, object and gaze detection and audience measurement applications power interactive, personalized experiences that adapt to audience behavior.

By powering AI applications directly on the player, BrightSign gives users access to real-time, privacy-forward intelligence, and real-world responsiveness without impacting video and audio performance.

BrightSign Series 6, including the BrightSign XD6, HD6 and XS6, represents the latest in digital signage media players, offering increased performance and flexibility while embodying the versatility and reliability synonymous with BrightSign.

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BrightSign

BrightSign is the global market leader in digital signage media players, offering the most reliable, secure and sophisticated solid-state media players on the market today.

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