STRATEGIC PARTNERS
April 13, 2011
Digital signage and kiosk controller firm BrightSign recently announced today that it has teamed with Beijing-based Avopo Technologies for the distribution of its solid-state HD digital media players in China.
According to BrightSign, the partnership brings together Avopo's expertise in digital signage with the quality and reliability of BrightSign's PC-less digital players. For added value, all BrightSign players include BrightAuthor version 2.2 software free of charge.
With its user interface now available in Chinese, BrightAuthor makes creating, publishing, managing and monitoring digital signage displays easy — even for non-technical users — the company said.
"By adding BrightSign digital players, we can expand our customer appeal to include the growing number of budget-conscious organizations that want a complete, end-to-end solution for their particular application that is also easy to install and easy to use," Avopo Technologies President Alvin Guo said in the announcement.
During InfoComm China 2011 this week, Avopo was set to demonstrate BrightSign ready-to-use signage solutions for driving stand-alone or networked displays.
"We're delighted to have the opportunity to expand our presence in China with a leading distributor like Avopo,'' BrightSign CEO Jeff Hastings said in the announcement. "We take our commitment to meeting the signage needs of China seriously. That's why Chinese was selected for the first translation of BrightAuthor software into another language."
