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BrightSign digital signage makes move on Asia

June 3, 2013

Digital signage player provider BrightSign LLC today announced its new presence in Asia, hereafter called BrightSign Asia. This collaboration with a strong Asian service and distribution partner greatly expands BrightSign's reach in Asia, with an office in Hong Kong, as well as service centers in ShenZhen, Beijing and Shanghai, the company said. BrightSign Asia will serve as BrightSign's presence in Asia, selling all BrightSign products for all vertical market applications.

"Our company is well-suited to serve all of our clients globally, and we are enthusiastic about increasing our foothold in Asia — a market of growing importance to our global expansion," BrightSign CEO Jeff Hastings said in the announcement. "BrightSign Asia is deeply entrenched in the Asian markets, and we believe that the establishment of a strong presence in Asia will be beneficial to our customers worldwide."

BrightSign Asia will service resellers and systems integrators in Chinese markets, including Hong Kong, Macau and Taiwan, as well as Southeast Asian markets including Thailand, Philippines, Singapore, Malaysia, India, Vietnam and Indonesia. The company will serve as a logistics hub capable of managing distribution and providing same-day shipping, bringing efficiency and top-notch service to BrightSign's customers in these regions, the company said.

"BrightSign's existing HD series of digital signage players offers the perfect combination of reliability and affordability, while the company's newly announced XD products offer PC-class functionality and features, without the many drawbacks inherent with PC-based digital signage solutions," said Stanley Kwok, product manager at BrightSign Asia. "We believe that solid-state technology is the future of the digital signage industry, and we are excited and proud to be the contact point for BrightSign in these Asian territories."

BrightSign Asia will be exhibiting at Retail Asia Expo (June 4-6 at the Hong Kong Convention and Exhibition Center).

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