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Brazilian DS operator reaches 1K media players powered by Navori

June 24, 2013

A leading digital signage operator in Brazil has reached 1,000 media players powered by Swiss digital signage company Navori's QL software, according to an announcement from Navori.

Brazil's GM7 started with a home-made product in 2008 then made the decision to use an enterprise-grade software to power its screen-based communication, Navori said.

GM7 CEO Giovanni Maddaloni said his company had been looking for "a scalable solution with a user interface simple enough to consider having a shared content management with our local reseller network and end users. Based on those two main criteria, we selected Navori QL in 2011."

"Another advantage is that Navori has a strong presence in South and central America," he said. "It is always better to work with a vendor having local resources, speaking our language and sharing our culture."

The main product-related reasons why GM7 selected Navori QL, the company said:

1) It has a complete toolset for professional digital signage operations;

2) It has a high level of scalability;

3) It is easy to use and easy to manage for GM7 customers;

4) It is quick and simple to deploy;

5) And it allows native Flash playback and dynamic data which allows GM7 to implement complex and smart content playback in accordance with legacy operations.

GM7 uses QL in digital Signage in retail and corporate communications provided to the main Brazilian retail chains, fitness clubs and car dealers, the announcement said.

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