Bravo Network puts supermodels on digital signs
January 15, 2008
Multichannel News: To support its latest competition series, the Bravo Network will strut interactive images of the show's hosts and cast in Manhattan window displays. Make Me a Supermodel, which premiered Jan. 10, has a promotion at the NBC Experience Store at 30 Rockefeller Plaza where the network has installed a pair of digital signs in windows. In one window, fans, via their mobile phones, will be able to dial a number and have one of the show's 14 models — or at least a digital iteration thereof — strut the catwalk.