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Blue Bite partners with do it outdoors media for "shadowfencing" OOH solution

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November 6, 2019

Blue Bite, a geofencing solutions provider, has partnered with OOH company do it outdoors media to deliver "shadowfencing" for digital billboard. Shadowfencing is a geofencing solution that uses GPS data to dynamically deliver advertisements to users within 200 meters of mobile billboards, such as displays on vehicles, according to a press release.

"This is a proprietary targeting system that Blue Bite developed for out-of-home media that moves," Regis Maher, president and co-founder of do it outdoors media, said in the release. "This allows our mobile fleet of advertising vehicles to offer the same digital integration as other OOH media formats, but only better. Our core advantage is our ability to move to the specific audience an advertiser wants to target, improving on relevancy and quality."

The platform can also collect device IDS of those closest to the mobile billboard or bus advertisement for retargeting on other devices, according to the release.