BLOG: Arbitron reports high recall for digital signage in bars

March 30, 2008

Reuters: Nearly 80 percent of people surveyed in a recent study recalled at least one of four advertisements running on digital billboard screens at bars where they were partying. That's not a bad number considering the audience surveyed by Arbitron and Zoom Media & Marketing — 500 people aged 21 to 34. That's a demographic that advertisers love.