News

Birks jewelers selects iGotcha Media for video walls

October 2, 2018

Birks, a fine jewelry and luxury gift provider, recently selected iGotcha Media to deploy video walls for its stores in Canada. The company has already deployed two LG 88-inch stretch screens at its Phillips Square location in Montreal and a 4-by-2.1-meter display at First Canadian Place in Toronto, according to a press release.

Birks plans to deploy additional video walls at its Bloor Street store in Toronto. The goal of the deployment is to improve the in-store experience, according to the release.

"For us, the challenge was to create something innovative and modern while respecting the essence of the Birks brand," Greg Adelstein, president, iGotcha Media, said in the release. "Our video walls must seamlessly run content in the standard 16:9 LCD format, but the aesthetics needed to be anything but standard! Thinking of the Philips Square store, we had to blend state-of-the-art technology with the elegance of a 19th century heritage building."