Display Technology

Billups purchases Outchart to bolster OOH offerings

Provided

February 23, 2022

Billups, an out-of-home technology and managed services company in the U.S., has acquired the assets of Outchart, a software provider for the digital OOH marketplace, according to a press release.

The acquisition follows Billups' recent purchases of Ads on Top in 2022 and MacDonald Media in 2020. The company's growing footprint covers 19 U.S. and five European markets with over 120 employees.

"All my life, I've been passionate about bringing businesses and developers together to create platforms that automate everyday workflows. I'm excited to join forces with Billups and their deep data and technology bench and OOH media experts," Igor Kuznetsov, chief product officer at Outchart said in the release.

Billups and Outchart plan to deliver innovative, data-driven technology solutions for out-of-home media advertisers, agencies and media owners. At the time of the acquisition, Outchart offered digital OOH media owners a cloud-based software solution built by a roster of OOH and technology experts. The software provider operated in the U.S. and United Arab Emirates, helping owners to automate campaign and screen management workflow to leverage programmatic revenues.

"We are excited for our partnership with Outchart to bring us closer to transforming the out-of-home industry into a truly unified experience," Benjamin Billups, co-founder of Billups, said in the release. "Combining the strengths of our companies and relentless commitment to advanced technology and programmatic opportunities allow us to accelerate our business forward — not just domestically but globally."

Founded in 2003, Billups is headquartered in Lake Oswego, Oregon.