Display Technology

Big Outdoor reimagining biggest digital display in downtown LA

Photo: Big Outdoor

September 26, 2025

Big Outdoor has won the contract to reimagine the Circa Digital Spectacular, the largest and most advanced digital display in downtown Los Angeles.

Launching in early 2026, the 20,000-square-foot curved display will offer the highest quality LED technology allowing for 3D anamorphic creative, synchronized animations and other dynamic content capabilities, according to a press release.

"We are thrilled about this opportunity to partner with Hankey Investment and Jamison on this iconic project," Bill Tagliaferri, president of Big Outdoor, said in the release. "Circa will be the most impactful digital display in Downtown Los Angeles, perfectly positioned to capture the world's attention during marquee moments like the FIFA World Cup in 2026, the Superbowl in 2027 and the LA Olympics in 2028. This incredible display offers brands a one-of-a-kind platform in the epicenter of the city's sports and entertainment scene."

"Of all the media companies we considered, Big Outdoor stood out as the right partner for our Circa Spectacular. They understand how to elevate a property while honoring its place within the fabric of the city," Scott Dobbins, president of Hankey Investment Company, said in the release. "We're excited for this partnership — their proven ability to reimagine signage into world-class landmarks gives us confidence that Circa will become an iconic media presence when it lights up downtown Los Angeles in January 2026."