Content

Bangladesh's Toffee platform announces 1B World Cup streams

Provided by iStock.

December 22, 2022

Banglalink, a Bangladesh-based streaming platform, has announced that its streaming coverage of the FIFA World Cup has crossed the one billion views mark, according to a press release.

Toffee is a subsidiary of VEON, which has also invested heavily in renovations of Bangladesh's mobile data infrastructure, as reported by Digital Signage Today.

The rapid consumer pivot towards mobile interactivity and streaming comes as content creators and providers, along with DOOH marketers, grapple with the evolving metaverse.

"As a future-ready digital service provider, we addressed the shift in people's sports consumption habits, and offered a personalized viewing experience on Toffee," Erik Aas, CEO of Banglalink, said in the release. "The massive turnout of viewers is another sign of our growing prominence as digital operator. We wholeheartedly thank all the viewers, partners, and advertisers who made Toffee's World Cup campaign a success with their responses and support. This success will encourage us to bring more high-quality content to Toffee in the days to come."