Display Technology

Bally’s Baton Rouge taps Savi iQ for digital signage, immersive experience

Photo: SAVI

May 6, 2026

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Bally's Baton Rouge has reimagined its casino experience with the help of Savi iQ, which provided video, audio and digital signage in the $144 million redevelopment.

The Dallas-based hotel and casino has unified video distribution, audio control and digital signage into a single platform that enables seamless experiences across the property. It was deployed by technology integrator Alpha, according to a press release.

"In today's casino and hospitality sectors, guest expectations are increasingly shaped by high-impact visual experiences, real-time content and seamless operation across multiple zones — demands that have traditionally required multiple standalone systems, adding cost and complexity," Kevin Higginbotham, senior account executive specializing in casino AV integration at Alpha, said in the release. "At Bally's Baton Rouge, those functions are now consolidated within a single, networked Savi solution, simplifying day-to-day operation while enabling a more dynamic and responsive environment."

For the AV integration, this meant delivering a modern and sophisticated system within a historically constrained structure while preserving key elements of the original building.

"So much of this project came down to how do we take an old historic building and turn it into something completely new without losing the vision for the space," Higginbotham said in the release.

The glass-enclosed atrium now houses a modern 25,000-square-foot casino floor featuring nearly 800 slot machines and more than 20 live table games. Within this environment, Savi provides control for a 46-foot video wall capable of showing multiple games simultaneously, alongside a real-time sports ticker delivering live scores, league updates and breaking sports news.

Across the casino environment, more than 70 LG commercial displays run on webOS, enabling direct integration with Savi Canvas and eliminating the need for costly external media players or set-top boxes.

At the central feature of the venue, the DraftKings sportsbook delivers a high-energy viewing and betting experience, with Savi enabling a 47.5-by-18-foot concave LED video wall supporting up to 16 simultaneous sources across multiple layouts, complemented by a dual-banded 70-foot LED ticker.

An advantage was the elimination of a separate digital signage CMS, consolidating content creation, scheduling and distribution within a single environment.

"One of the biggest drivers for the client was removing the need for a third-party signage platform," Higginbotham said in the release. "That's not just an upfront saving; it also removes an entire layer of complexity. Everything lives in one environment, which makes it easier to deploy, manage and support over time. When you reduce hardware, you reduce cost, failure points and long-term maintenance. As the system scales across multiple zones, from the gaming floor to hospitality spaces, the ability to manage everything centrally becomes increasingly valuable."