Content

Atmosphere to include Blossom in content offerings

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March 17, 2021

Atmosphere, a streaming service for businesses and owners of CHIVE TV, has extended its content distribution agreement with First Media to include Blossom in its channel offerings. Blossom will offer content such as life hacks and do-it-yourself projects, according to a press release.

Atmosphere generates 600 million audience advertising impressions per month with its content in a variety of venues such as gyms, restaurants, hair salons and repair shops. With the Blossom channel, businesses will have access to a platform with more than 70 million total followers on social media.

"The businesses streaming Atmosphere are always looking for new, engaging content and we are thrilled to offer Blossom as a new partner channel," Leo Resig, co-founder and CEO of Atmosphere, said in the release. "Our customer base includes a growing number of health and beauty businesses, such as hair and nail salons, and this new channel is a perfect addition for them."