Content

Astra Signs, ADXBA merge, broadening services across UK

Photo: iStock

April 13, 2022

Digital signage solution provider ADXBA and bespoke architectural signage company Astra Signs have decided to merge, providing both traditional and digital signage solutions throughout the United Kingdom, according to a company press release.

The companies will ultimately operate under one brand, while maintaining their existing identities and premises for the foreseeable future.

Astra Signs provides bespoke architectural and traditional signage, supplying signage across the U.K. and Europe for clients such as Arnold Clark, Manchester Metrolink, Skechers and Bruntwood.

ADXBA is a provider of digital signage solutions to DOOH advertisers, transports hubs and stadiums. The company's turnkey service covers the AV integration process, providing bespoke solutions as well as monitoring and maintenance.

The combined business will retain all current staff and be led by ADXBA's managing director, Jim Kerr, while Astra Signs Managing Director David Derbyshire will explore other interests.

"We've had opportunities like this before, but we've never found the right fit, so I'm very pleased that Jim is able to push this forward," Derbyshire said in the release. "Merging with ADXBA will provide Astra Signs with a national footprint, digital signage expertise and a strong technology base — giving the business a unique position in the industry. I am certain that the two businesses will do great things together."

"We worked with Astra Signs on the Manchester Airport Transformation project and I was struck by their attention to detail and quality of their products," Kerr said in the release. "As well as benefiting from each other's skills and services, this move will allow both companies to increase efficiencies through scale and to add real value to our combined customer base while innovating through technology. We're all very excited for our future as a combined business and we'd like to thank David for his commitment to Astra Signs for the past 40 years."