The Australian Olympic Team's uniforms for the 2016 Summer Olympic Games were made public using APN Outdoor's Elite Screen digital billboards.
April 25, 2016
The Australian Olympic Team's uniforms for the 2016 Summer Olympic Games were made public using APN Outdoor's Elite Screen digital billboards, according to a press release from APN Outdoor.
The April 19 announcement revealed the official adidas team uniforms to be worn by the Australian Olympic Team and featured eight team members showcasing different variations of the uniform. Photography from the launch was almost immediately made live across a selection of APN Outdoor's Elite Screens to share the images with the Australian public.
"Now that we are getting closer to Games time, we can feel the anticipation building," said Mark Fairhurst, general manager of Sales for APN Outdoor. "Exciting occasions such as the athlete uniform announcements are a great thing to be able to share with the wider community, and to be able to do that moments after they are announced is just a taste of things to come from this partnership. We look forward to working with the AOC to continue to grow the exposure of the team in the lead up to Rio, as well as showcase the qualities of our Elite Screens."