The Aon Center, a building in Chicago, recently upgraded its lobby and atrium by installing two LED displays from NanoLumens. The two 42-foot wide by 10-foot high displays provide Chicago-themed visuals to visitors, according to a press release.
The 4-millimeter pixel pitch displays loops five three-minute videos designed by Pixelfire, a digital content producer. The content features videos of the view from a train going through Chicago, as well a digital ballerina rising out of a water fountain.
Sensory Technologies, an A/V integrator, installed the displays at the building's main entrance at the south lobby. The displays are divided by the entrance to the hallway, so that visitors appear to be walking directly into the content.
"These two displays, making up a total of 840 square feet of digital real estate, were installed in just 11 days, almost a full week ahead of schedule. It's also much easier on the content delivery side since there are only two displays, versus the complicated multi-display system that would be required for a projection or multi-panel installation," Cariane Kafka, project manager at Sensory Technologies, said in the release.