Another digital signage company joins rVue's DOOH 'ecosystem'

Another digital signage software provider has hooked up with rVue's demand-side platform for planning and buying digital out-of-home media ads.

This time it's Park Media, the privately-held firm headquartered in Memphis, Tenn., integrating the rVue digital signage Media Planner into its digital signage platform through an open Application Programming Interface (API).

The partnership was developed to simplify and streamline DOOH media planning through a fully automated ad buying process, the release from Park Media says.According to the release, the rVue Demand-Side Platform consolidates DOOH media planning and allows micro- targeting by location, demographic or venue type, bringing together advertisers with their desired audiences in a complete 360-degree approach. With capabilities such as pinpoint location selection, rapid content delivery and proof-of-play, the platform provides a comprehensive and efficient media planning process for both buyers and sellers."The integration of rVue's tool sets into the Park Media platform allows unprecedented ease of use in the DOOH media planning process, while adding a strategic results-based metric system that was not available before," Park Media CEO Brad Trotter said. "RVue is providing an invaluable interface to buyers and sellers alike, and by working together we can eliminate complicated and time-intensive barriers of entry to the DOOH media planning ecosystem."