News

Amscreen takes DOOH network to the bank

May 31, 2012

U.K.-based digital media network owner Amscreen recently announced it has signed an agreement with banking chain Halifax that will see screens installed in more than 200 branches across the country.

According to the announcement, the DOOH screens demonstrated both a high return on investment and some key business benefits of having digital signage equipment installed in bank branches, in an extensive trial period. The bespoke network advertises the bank's own products and services.

As the U.K.'s largest provider of residential mortgages and savings accounts, Halifax will have the ability to vary content at different locations at different times of the day, creating a bespoke service for customers in each branch.

Halifax Group Director David Nicholson said in the announcement, "Following a trial period, we are delighted to be able to extend the new technology into more of our branches."

Amscreen chairman Lord Sugar said "Customer engagement is absolutely paramount to a financial institution like Halifax and their investment in this technology is testament to the power of these screens and their ability to engage with customers."

Read more about bank digital signage.