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AMPP Media allows ad buys across Web, out-of-home

April 16, 2007

ClickZ: A new cross-screen media network, AMPP Media, is offering media buys across the Web, out-of-home (OOH), and soon, mobile platforms. Publishers can run IAB standard rich media and video ads on their sites, or through an embedded player. The player bundles content from news feeds, RSS feeds, movie trailers, action sports content, user-generated content and branded content from companies like Burton, the North Face and Jeep. AMPP culls the video from public domain content, and is in talks with content providers to create premium channels. The network's OOH locations include point-of-sale, hotel lobbies, airports and coffee shops.

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