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Amobee updates DOOH platform for cross-channel marketing

December 18, 2020

Amobee has updated its programmatic solution for buying DOOH to allow advertisers to deliver campaigns alongside digital, TV and social media. This update includes a self-service integration with Vistar Media for video and display DOOH and with Place Exchange for DOOH video support, according to a press release.

With these partnerships, advertisers can deliver global programmatic display and video DOOH campaigns on the Amobee platform with inventory from Place Exchange and Vistar Media.

"As a medium, DOOH is the most effective way to reach mass audiences and engage consumers throughout their real-world journeys with high frequency and at low cost," Dave Etherington, CCO at Place Exchange, said in the release. "DOOH is inherently brand-safe, bot-free, and always viewable, and now with fully programmatic capabilities through our expanded partnership with Amobee, marketers can execute DOOH campaigns as part of a holistic media plan, including the ability to launch and pause in real-time, update messaging on the fly, and measure impact across the funnel."