News

AMI Entertainment Network partners connects with DOOH advertisers via rVue

January 12, 2010

AMI Entertainment Network Inc. has announced it has joined with rVue to provide advertisers and ad agencies with enhanced media planning tools for AMI's digital out-of-home (DOOH) network.

The Web-based exchange from rVUE streamlines the media-planning process for advertisers, enabling them to construct campaigns across multiple networks, reaching nearly 200,000 digital out-of-home screens, including AMI's. This helps marketers reach targeted audiences directly where they shop, work, dine, commute and play.

"The rVue Media Planner houses digital out-of-home's most desirable networks, allowing brands to reach customers in the critical last mile," said Mike Nickerson, AMI Entertainment Network's vice president of advertising. "With rVue, media buyers and planners can conveniently tap into our network, which generates more than 100 million monthly impressions from an audience that actively seeks out AMI-powered jukeboxes and Megatouch game consoles in bars, taverns and restaurants nationwide."

The rVue service allows brands and their agencies to deliver highly targeted messages over AMI's network of more than 15,000 broadband-connected jukeboxes and game consoles. Marketers can plan their campaigns and advertising through rVue, breaking down AMI's audience by geography and other key demographic measures.

"AMI's network provides powerful advertising opportunities to discerning media planners and ad buyers," said Jason Kates, CEO and founder of Argo Digital Solutions and visionary behind the rVue suite of technology. "By offering an innovative medium through interactive consoles, a wide reach via thousands of locations and a strong connection to a targeted highly-engaged audience, AMI has created a unique digital out-of-home venue."